A Handcrafted Success Story

Mister-E-Liquid was founded on the principle of offering a wide variety of highly customizable products, in order to meet the extremely diverse needs of the vaping industry. With over 80 amazing Mister-E-Liquid brand flavors to choose from, all available in a full range of bottle sizes, VG ratios, nicotine strengths, and menthol concentrations – plus over 50 additional flavors available in a more limited range of options to cater to the enthusiast – MEL Wholesale continues that tradition for Mister-E-Liquid wholesale customers, including a full range of OEM and relabeling options for customers seeking to have their own vape juice produced in an industry-leading production facility. The six-flavor “Reverb” line featured on the front cover exemplifies the enthusiast product lines currently produced by Mister-E-Liquid.

When Mister-E-Liquid started in 2010, it established some traditions that continue to this day. “I was making every bottle myself, by hand, to order, so I could offer a lot of customization,” reminisces Dan Lawitzke, owner and founder of Mister-E-Liquid. “Everything we’ve done since then has been refining and scaling that customization model.” A growing list of e-liquid flavors was offered online at Mister-E-Liquid.com, and it wasn’t long before customers from around the world were placing orders. To accommodate the increase in volume, as well as to support local customers, Lawitzke soon fulfilled his longtime aspiration and started a retail storefront under the Mister-E’s branding on Division Ave in Grand Rapids, MI. That first store remains to this day, offering e-liquid to order for West Michigan’s large and constantly-growing vaping community.

By 2013, demand for Mister-E-Liquid was high enough that the original lab in the Division retail store (which has since been substantially upgraded) could no longer accommodate it. That demand, and a continued desire for the highest-quality vape juice, led to the construction of what would become Mister-E-Liquid’s industry-standard-setting manufacturing facility. “From the start, we had a vision for producing industry leading products,” says Ron Pease, CEO of Mister-E-Liquid, then the Chief Operations Officer. “So of course we needed an industry-leading facility to realize that vision.” The result was a marvel of production engineering, a third party certified ISO 14644-1 Class 6 cleanroom with multiple retail and wholesale production lines. The Mister-E-Liquid organization is governed by a world-class ISO 9001 certified Quality Management System, while the Lab itself is staffed by the industry’s leading e-liquid mixers, supported by full logistics, inventory control, and administrative teams. With so much production capacity available, the lab could produce vape juice for other companies, as well, and thus MEL Wholesale was able to scale up operations to an industrial level.

A series of profitable partnerships followed, with the design and production of flavors for multiple OEM customers from around the world. This success necessitated an expansion of the already-large cleanroom. With a post-expansion size over 22,000 square feet, Mister-E-Liquid has made certain that sufficient throughput is available no matter how high-volume the production contract. For example, Mister-E-Liquid has undertaken a joint venture with Veteran Liquids to produce a line of six flavors in chubby style bottles. The line, called “Ridiculous Flavor”, is designed to offer “over-the-top flavors” to the industry. Ridiculous Flavor will launch in July, with full availability worldwide. Ordering information can be found at www.melwholesale.com. The lab continues to operate under the same basic operating principles that it always has: a wide variety of vape juice flavors, customizable with a broad range of nicotine strengths (including zero-nicotine, with nicotine concentrations available from 1.5 mg to 24 mg), multiple VG ratios (0% – 70%), bottle sizes (10 ml to 135 ml), and menthol (optional, with 3 different “Ice” levels). In addition, MELWholesale offers OEM production with a wide range of characteristics and flavorings, with a turn-key flavor development and production process. Several vape shops’ entire house lines are wholly developed and bottled by MELWholesale.

The FDA regulations requiring registration for the over 100,000 combinations of e-liquid didn’t slow down Mister-E-Liquid and MELWholesale. In addition to managing the registration of their hundreds of thousands of flavors, MELWholesale assisted their OEM and co-branding partners with their own registration before the FDA’s August 8 deadline. That’s the kind of solid customer service, before, during, and after the sale, that MEL Wholesale customers have grown to expect. With legislation looming large on the industry’s horizon, MEL Wholesale has established themselves as excellent advisors for those seeking to navigate the dangerous waters of FDA compliance. “Our loyal customers have afforded us the opportunity to grow to the size we are today, and I, along with the entire MEL team, feel it is our responsibility to help our customers navigate the FDA Deeming Regulations,” says Ron Pease, CEO of Mister-E-Liquid.

Mister-E-Liquid’s vape juice is available online at www.mister-e-liquid.com, and locally at their Mister-E’s retail store locations in Michigan, or their BloNoSmoke retail locations in Illinois. MELWholesale, at www.melwholesale.com, produces some of the most popular vape juice in the world in Mister-E-Liquid’s primary lab, with wholesale, OEM, and co-label customers from Michigan to Malaysia, from Europe to Down Under. Mister-E-Liquid has shipped nearly 300,000 orders to 65 countries around the world, but their original ethic remains unchanged. “It’s not only about producing the highest-quality e-liquid,“ emphasizes Lawitzke, “It’s also about offering the customization that gives the customers the e-liquid they want, and standing behind it with solid customer care. You have to do all three.” With an industry-leading lab, a wide variety of highly-customizable, fully-registered flavors, and an exceptionally dedicated staff, Mister-E-Liquid and MELWholesale are poised to do just that. SVBS

 

2018-07-11T14:09:06+00:00 July 11th, 2018|Cover Story, Recent Posts|Comments Off on A Handcrafted Success Story