By: James Deighan


All business owners know that feeling; the one you get right before the bouncing ball on the roulette wheel makes its decision where to come to rest. That moment of turmoil right before you find out whether your bet paid off or not. In business, every day can be another gamble, but unlike the roulette wheel, where pure unbiased chance determines who wins and who loses; in your shop you have every opportunity to affect the outcome you want. So let’s go over some tips to make your everyday gambles pay off big.

7 tips to better your business

1. Don’t be afraid to fail. Too many business owners believe that failure is not an option. That’s just dumb. The problem is that all people inevitably encounter unforeseen and unpredictable external events that can affect the business, strategy, or sales they are trying to achieve. By understanding that failure is an acceptable possibility, you not only will be better prepared to overcome any hardship that comes your way, but will also strengthen your resolve toward achieving your goals.

Michael Jordan while reflecting on his success, credited his ability to fail and keep moving forward by noting, “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

2. Pick a path and kick some ass! Don’t sit around and over think every decision and action that you can make. Inactivity is the number one killer of small businesses and often times it’s based on the fear of making the wrong decision. There will always be a better/ more efficient/ cash saving way to do things. So make the best decision you can and go from there. Remember, no one can know the best ways of solving a problem without first starting and committing to working on it. The late Dale Carnegie once said, “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” You’ll be amazed at how many problems seem to work themselves out as you work toward accomplishing your goals.

3. Be persistent. Nick Saben, the 4 time national championship winning college football coach once said, “There are two pains in life. There is the pain of discipline and the pain of disappointment. If you can handle the pain of discipline, then you’ll never have to deal with the pain of disappointment.” Persistence pays off huge when practiced daily. So make your decisions, start working, and stay working towards what you are trying to accomplish. Even if your decisions are small and otherwise considered ”non-game changing” to the overall outcome of the business, the accumulation of small every day actions will ultimately lead to impactful results.

4. Be accountable. Successful business owners never blindly work on projects or implement strategies where they are unable to track their progress. Know your goal and work towards accomplishing it. Set progress markers and note when you achieve them. If the project or goal seems like it’s taking too long or the strategy is not producing the way you thought it would, go back to the drawing board and review what went wrong.

5. Ask for Help. Don’t be that guy that is too proud to go out and get advice. Find a mentor, hire a consultant, or just go out and talk to someone with more experience. Sometimes the most valuable resource a business owner can have is someone with experience to talk to. Like Wayne Gretzky said, “You’ll miss 100% of the shots you don’t take.” So take a shot and ask for help when you need it.

6. Keep going. What if you fail to achieve your goal or you don’t capitalize like you thought you would, based off of that new strategy? who cares! Failure is an option and it’s not the end. Business coach and popular motivational speaker Tony Robins said about his failures on his rise to success, “I’ve come to believe that all my past failure and frustration were actually laying the foundation for the understandings that have created the level of living I now enjoy.” The secret is to keep moving forward from failure to failure while at the same time bettering your methods, knowledge, and experience. Everything that doesn’t go as planned is an opportunity to capitalize on your new found experience. Remember that nothing can stop you except yourself, so stay diligent, and keep moving forward.

7. Take time to reflect on what you’ve accomplished. At times it seems easy to excessively focus on the problematic task at hand and become discouraged at how little seems to be going right. It is times like these that it can be helpful to take a step back and reflect on how much you have accomplished to get to where you are. Remember when your business was just an idea or when you first moved into your new shop? Looking back at your accomplishments will encourage and remind you that you’re on the right path.

Business is not a game of chance blindly dictated by the roulette wheel, but a reflection of your diligence to affect the world around you. Remember, it’s okay to fail but not okay to cripple yourself by not starting. Picking a path and working continuously toward accomplishing your goals will ultimately pay dividends not just in profits but also with regards to experience and wisdom for the future. Lastly, stay encouraged and keep moving forward. With these tips, you can rise to any occasion and continue to grow your business. SVBS


James Deighan Headshot PhotoJames Deighan is Director of Marketing with JJuice LLC. Mr. Deighan has over 4 years of experience directly involved in the vape industry and 2 years as acting director of marketing for JJuice LLC. Prior that that, he had 4 years of business experience in Sales, Marketing, and Strategy at Qivana LLC.  He can be reached at 801-331-8919, or by email at [email protected] or visit his website at