The digital landscape has grown dramatically in the past few years requiring all businesses to possess a presence online and to use new resources to build their following. Now that you have learned the definition of SEO along with tips on optimizing your search from How Brick-and-Mortars Can Benefit from SEO | Part 1, we will go more in depth with why SEO can have your company stand out from the rest.


ROI (Return on Investment)

SEO provides trackable and quantifiable results such as increases in rankings, traffic, and conversions. SEO agencies can provide you with understandable analytics and the ability to see every detail of demographic information and other engagement metrics for those who have interacted with your website. You can attribute other values to your lead conversions through ways like creating a “Contact Us” form to calculate the value of your SEO strategy.


Title Tag Optimization

One way of optimizing your SEO is by utilizing your title tags. An HTML title tags is the name of a web page and should be used to describe the content of that page in a precise way. Web browsers, search engines, and social bookmarking sites use the content of title tags to create search results. To optimize your title tags, place your key words or key phrases at the beginning and make sure they are not longer than 69 characters. Also use modifying words like “best,” “cheap,” and “reviews,” to draw in attention. For example: “Best Eliquid Flavors,” will receive more traffic for it’s use of a modifier and it’s short length. Think about how you might search for a product or service online for yourself. Be honest with your content because search engine algorithms are continuing to evolve and can detect the content of pages. So, if the content does not sufficiently match or satisfy the user’s search query, you will be penalized in the rankings for your website.


Increased Site Usability

SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate for search engines and users. SEO will make it easier for search engines to showcase specific pages within your site while also making it easier for users to find the information they’re looking for. Make sure to include items like your call to action, phone number, customer testimonials, links to your social medias, blog, logos, and images are all available and properly displayed on your page so that customers have the option to receive information while helping support your business and give you shopper information.


Cost Effectiveness

SEO is one of the most cost-effective marketing strategies because it’s targeting users who are already actively searching for products or services like yours. SEO helps businesses save money because of its inbound nature. Leads generated through outbound methods like cold calling can cost upwards of 60% more than leads generated through an inbound strategy like SEO. Since the traffic your business receives from SEO is customers interested in your products or service, this traffic is more qualified and useful which saves you money while giving you the user information you need.


Brand Awareness

Optimizing SEO can result in having your website rank in the top positions of result pages, which will give your site more exposure. Being on the first page of search engine results can have customers associate your brand with what they’re searching for while instilling trust that you are a credible company. The more you use SEO to get your page and content ranked highly, the more likely it will be for users to see your content and associate themselves with your brand.


The ways you optimize SEO can determine your company’s success. In today’s digital age, following these strategies will ultimately help your company grow while having your business rank higher in search engine results to build your online presence and reach more users. SVBS.