Running a vape shop today involves a number of components that never existed in the past. While business owners have a much greater reach to find their consumer, they also face a great deal more competition. The businesses that are the most successful are able to think outside the box and take advantage of tools that can help to grow their business. Although social media has all the buzz, email marketing campaigns are still a very valuable tool. When used correctly this can be a powerful way to grow your business.

Email marketing starts by offering the visitor something for free. It might be an e-book, a report, a monthly newsletter, or a coupon for $X off with no minimum purchase requirements. The visitor fills out your subscription form and then begins to receive the material from your email marketing campaign.

The tricky part is in offering something that is going to get the visitor to part with their personal information including their email address and that’s why your offer has to be of value. Today’s online user is much more savvy than in the past.

Create multiple interest groups that include hardware, industry news, and segment them into different flavor categories (tobacco, sweet, etc.). Then the subscriber can choose which categories they want to receive information from. You will also be offering what it is you have for sale that fits the subscriber’s category or group.

Email marketing has been one of the most successful platforms for online advertising and you too can enjoy the benefits and growth from using such a tool. The goal is to grow your business and your income and each one of these subscribers is a potential cash machine. When you market right you’ll get the sale, so get busy!

Types of Emails You Need to Use
Let’s look at 4 types of email, other than newsletters, that you can use to connect with your subscribers.

#1 Informational Emails
Informational emails are not very long and generally, they do not require any action by the subscriber. They are simply there to convey a message and provide information to the recipient. Examples of informational emails include ‘happy birthday’ messages, new flavor/product reminders, etc.

#2 Educational Emails
Educational emails are very popular with recipients because they help to solve some type of problem or answer a question. You can send educational emails any time you have new content, a popular blog post, or any other educational information that matches your subscribers. For these, think “How to…” about how to use, clean, replace parts in specific hardware.

#3 Lead Nurturing Emails
This type of email is one of the least used or when it is used it is often used wrongly. It takes a lot of time and effort to take a lead and move them through the entire sales cycle. By using lead nurturing emails, you able to help that process occur faster and you don’t need to invest a lot of time. You can set up various nurturing campaigns with 7 or 8 nurturing emails in each and then you can simply schedule them to execute over a period of time. Both 60 and 90 days are popular depending on what your product or service is. These should be short messages that are packed with content rich information and that try to get the lead to respond to your call to action that will lead them to your website.

#4 Promotional Emails
This type of email, if not done right, can find you with a subscriber that will unsubscribe or simply trashing your message. Too many promotional emails and you will annoy your recipient. The only time you should use this is if you have a new product or service, a special deal going on, or a special event coming up. You should not use this more than a couple of times a month.

What types of emails do you use in your email marketing campaigns? Now you have some new ideas so why not give them a try.

Making Your Email Marketing Campaign Effective
It is important that you know how to make the most of your email marketing campaign.

#1 Give Them What They Want
The number one rule for email marketing to be successful is to give them what they want. If they sign up for an email newsletter than offer them options about the type of newsletter they’ll get. You can create different groups and have them check a box to join a certain group. If you are having sale you could send the information only to those with zip coded that was close enough to come into the store and not bother the rest of your subscribers that live half a world away. Bottom line – always send relevant content and you can’t go wrong.

#2 Edit Then Edit Again
One of the biggest mistakes made is to create the newsletter or other material and send it out. Once it’s gone there’s no bringing it back. What so many don’t realize is that grammar and your style are as important in your email content as it is on your blog or your website. Before you hit the send button edit and then edit again, to make sure there are no grammar mistakes and that your message flows.

#3 Create a Publishing Calendar
Nothing will have your subscribers’ loose interest faster than irregularity. If you send out a message and then don’t send anything for months, they’ll forget about you. They’ll not bother to read your next message, worse unsubscribe, or mark it as spam. So create a publishing calendar that outlines when you’ll send out your message, what your email message will be, and what your message will look like.

#4 Test
Mobile devices and different email clients receive emails differently. For that reason, you should send out a test email to different devices to make sure that it appears correctly on the screen.

#5 Know and Understand Spam Rules
Many people send out what would be considered spam because they simply don’t know that they’ve broken the rules. Read the Can-Spam act and you will be able to avoid getting yourself into trouble. You are only allowed to send out bulk emails to anyone who asks to receive that email. If you collected email addresses through correspondence but no one asked to have anything sent then you are spamming them.

These five simple steps will make your email marketing campaign become more effective, especially if you can build these campaigns using business automation. SVBS

Jeffrey Arnold is the President of 4Spot Marketing.  He combines his 25+ years of business management experience with his expert knowledge of search engine optimization and Internet marketing techniques to provide companies with a comprehensive search engine marketing campaign.  His firm has a 100% success rate in getting client to the top of the search engines.  Jeff can be reached at 702-721-9763, [email protected], or you can visit www.4SpotMarketing.com.