You’ve probably been hearing a lot lately about nicotine salts and wondered what all the fuss was about. In short, nic salts allow users to get a smoother hit, a quicker rush, with higher nicotine levels, out of lower-powered equipment. This means increased user satisfaction, and an experience more like that of an analog cigarette, improving conversion rates. With lower-cost hardware and a more similar experience, users are more likely to switch to vaping and to continue vaping.

What is Freebase Nicotine?
Most e-liquid today is made using freebase nicotine. Don’t worry: while it sounds like a drug term, “freebase” is just a chemistry term that means a chemical has been turned from a salt into a base. In vape juice, this allows the nicotine to be more potent, per unit volume: it’s purer, and thus stronger – per milliliter, at least.

However, converting nicotine to a base increases its pH, making it more alkaline. Without getting too far into the chemistry of the thing, this makes it harsh, so it becomes impossible to increase nicotine levels beyond a certain point and still leave the e-liquid smooth and vapeable.

What are Nicotine Salts?
In the tobacco plant, nicotine is naturally found in the chemical form of a “salt”. A “salt”, chemically speaking, is just a compound formed when a base reacts with an acid.

Keep in mind that just because something is “natural” doesn’t mean it’s better; hemlock is all-natural and will all-naturally poison you. Just because nicotine salts are found in nature doesn’t inherently make them safer than their freebase equivalent.

Similarly, while “acid” usually sounds a little scary, remember that vinegar is an acid, too, and orange juice is acidic. Acids are simply chemicals that react with bases, not magic alien blood that dissolves steel.

By adding benzoic acid or citric acid, the pH of the nicotine can be reduced, making the vape smoother. That’s why nic salts e-liquid have higher nicotine concentrations like 25 mg or even 50 mg, levels that would be impossible to vape with freebase nicotine.

Advantages of Nicotine Salts
The biggest advantage of nic salts is also the biggest caution: it can be used in smaller, lighter, lower-power devices while offering the same or greater “rush” as freebase nicotine vape juice.

But that’s also the caution: nic salt e-liquid should never be used with powerful devices like sub-ohm tanks and high-wattage box mods! This would be far too much nicotine and would make the user very sick.

Since the nicotine salts have less of a throat hit than the freebase nicotine, even with higher nicotine levels, it allows you to increase the nic level dramatically without inducing a coughing fit in the user.

Vaping at higher nic levels means nicotine salts are well suited for lower-power devices. As you may already know, “lower-power” can mean “lower-cost” devices as well. Which also means simpler devices. Instead of needing a huge box mod with all the bells and whistles, people using nic salts can just make use of a tiny, pocketable kit that doesn’t break the bank or require a bunch of extra accessories. With a smaller device, users can get a rush much more like they’re used to from an analog cigarette.

Let’s Wrap This Up
Nicotine salts are not for everyone. For those who want big clouds, and lower nicotine levels on larger, high-powered devices, nic salts aren’t a good fit. They’re designed for people looking for that analog cigarette experience, on a lower-powered device. Think: maximum hit with minimum fuss! SVBS

Michelle Jones is a marketing associate with MELWholesale, a manufacturer and wholesaler of high-quality e-liquid located in Grand Rapids, Michigan. They are the wholesale source for Veteran Liquids’ “Salt Drops” line of nicotine salts vape juice. Their “Mister-E-Liquid” line of vape juice has over 80 flavors, each available in eight different nicotine strengths, four VG ratios, and four different menthol concentrations, for over ten thousand possible combinations to suit vapers of any preference, equipment, or palate. They also carry ten additional specialty lines, and are available for OEM and co-labeling projects, as well. For more information about how their volume can help your revenue, contact them online at, by email at [email protected], or by phone at 855-647-8373.