Campaign Empowers Real Adult Consumers to Own Their Choices and Seek Something Better

CHARLOTTE, NC – blu, a leader in the electronic cigarette industry and trusted consumer choice, launched a new global campaign, “Pledge World,” which seeks to fulfill the dreams of real consumers as they embark on a potentially life-changing journey – whether it’s overcoming a fear, chasing a dream, or achieving a longtime goal. Born from the desire to help adults have the confidence to own their choices for a more positive life, blu invites adult smokers and vapers over the age of 21 to make their pledge via Pledge World for a once-in-a-lifetime opportunity to make their ambitions a reality.

“For ten years, blu’s mission has always been about giving adult smokers the confidence to choose what works for them, which has resulted in millions of people enjoying our products,” said Greg Moser, VP of Marketing at original vapor brand, blu. “We know that making changes in life can end up taking you on a wild ride full of ups and downs before you get to the place where you really feel the benefit. This is the same journey smokers take when they choose to transition to vaping and blu, which is why we’ve launched Pledge World to share genuine stories that showcase how people have chosen to make a change. Whether it’s learning a new language, conquering a fear of heights, or making that promise to progress from cigarettes to vaping, we want to be part of the adult consumer’s journey to making a positive life change. We want to help them own it.”

A team of Pledge World Panelists comprised of cultural adventurers, lifestyle philosophers, and thrill-seekers will assess pledges against the contest criteria to help select winning consumer pledges. Panelists will also embark on a thrilling journey, making pledges of their own. The panel includes Professional Surfer Anastasia Ashley, Reality TV personality and Cosmetic Company owner Corinne Olympios, Cover Model and Tattoo artist Jessica Wilde, Teacher and Model Josh Mario John.

blu will be accepting entries on Pledge World now through March 2019 and will help make life-affirming, and potentially life-changing, experiences a reality for 30 adult smokers and vapers. Winners, who will get the chance to take on a personal challenge that could change their lives for good, will be announced every 2 weeks. During this time, blu will also be taking Pledge World on the road with live experiences, where adult smokers and vapers can make pledges, and, for the really brave, there are opportunities to do some challenges right on the spot. This road show will visit Miami, Nashville, New Orleans, and Austin.

For more information on Pledge World or to make your own pledge, visit www.Pledge.World. For more on blu, visit www.blu.com.

About blu
Designed for smokers, by smokers, blu has been a trusted leader of adult consumer satisfaction since launching in 2009 – long before ‘vaping’ was a word in the Oxford dictionary. blu’s top priority and mission continues to be exceeding the needs of adult smokers with high quality vapor products and e-liquid flavors. blu is available online and in stores across the four largest vapor markets worldwide, including the USA, UK, France, and Italy. The brand is owned by Fontem Ventures, a subsidiary of the Imperial Brands Group, with international headquarters in Amsterdam, the Netherlands and Charlotte, North Carolina. To discover blu and experience blu satisfaction, visit www.blu.com/en/US.