Hartland, WI – Johnson Creek Enterprises, purveyors of the most trusted American-made e-liquid used in vaping devices around the world, today unveiled hardware for advanced-level vapers, a new line of high performance e-liquid, and a new name.

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“To know your customer is to know your future,” said Christian Berkey, the company’s Founder and CEO. “A growing segment of our customers want the ability to customize their vaping gear.” To meet that need, Berkey’s team unveiled their Elite hardware series consisting of the Vea™ Elite, an electronic box mod with an authentic DNA40 chip.  The DNA40 allows users to control the wattage or temperature depending on which coil is used. Also available is the Canteen™ Elite, a superior tank system with sub-ohm capabilities.

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Joe Dralle, Johnson Creek’s Director of Product Development, explained that this gear requires eLiquid that is formulated differently than the company’s current award-winning line up. “ Think of it as a high-performance car,” he said. “This tank needs higher octane juice for peak performance.” As a result, six new flavors were developed with a high VG base to bring out the flavor and allow for maximum vapor production. Dralle said the website will separate the previous eLiquid offerings under the category of Johnson Creek™ Classics and the new flavors will be called Vapor Liquid.

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Berkey emphasized that their current e-liquid brands will remain and be fully supported. The same holds true for the original Vea™ e-cigarette and its accessories. “Not all vapers want the advanced gear,” he said. “We are simply adding products to meet the needs of our evolving customer base.”

That evolution is why Berkey has decided to transition the name of the company. “Because we all need to move away from SMOKE and embrace VAPE,” Berkey said, “I felt the time was right for Johnson Creek 2.0.” He said the company would now be known as Johnson Creek Enterprises (dba) Johnson Creek Vapor Company.

ABOUT JOHNSON CREEK ENTERPRISES

Johnson Creek is the first and longest running e-liquid manufacturing operation in America. Their facility is ISO 9001:2008 certified, following strict cGMP’s. The company was recognized in both 2013 and 2014 as one of the fastest growing privately held companies in America by Inc. magazine.

www.smokejuice.com

www.jcliquid.com