First-of-its-Kind Transaction Leverages Combined Company Strengths
Across Traditional Retailer and Vape Shop Channels
Charlotte, NC– Mistic E-Cigs today announced a strategic partnership with Costa Mesa, Calif.-based Cosmic Fog Vapors designed to engage the “vape shop” customer at traditional brick-and-mortar national retailers.
Under the terms of the agreement, Mistic E-Cigs will serve as Cosmic Fog’s exclusive distributor to convenience, drug and mass retailers.
Starting in December, some of Cosmic Fog’s most popular flavors will begin shipping to 5,000 traditional retailers across the country in 30 mL glass bottles, and 10 mL child-resistant, tamper-proof pre-filled Cosmic Fog Pods exclusively designed for the Mistic 2.0 POD-MOD™. Distribution will increase to more than 20,000 stores by Q1 2017.
Cosmic Fog has spent the last several years building a strong brand presence within the vape shop and specialty community. This agreement allows both companies to broaden their reach and continue to build brand recognition with all vape consumers.
John Wiesehan Jr., CEO of Mistic. “Partnering with a“We are seeing a resurgence of e-cigarette sales in the c-store channel, which is further indication that smokers and vapers are still looking for alternatives to combustible cigarettes at traditional retailers,” said
great brand like Cosmic Fog, and offering their products that already have been available in the vape shop segment for years, makes perfect sense as we build our customer base by offering vapers more flavor options of high-quality-made-in-the-USA e-liquids that also can be used with our new Mistic 2.0 platform and other HAUS hardware.”
Offered in 3 mg nicotine strengths, each 30 mL bottle of Cosmic Fog will be sold in specially branded boxes and available in five mouthwatering flavors: Krew Berry, Krypto Melon, Milk & Honey, Neon Cream and Sonrise. Cosmic Fog also will introduce five of its top flavors as pre-filled pods to be used with the Mistic 2.0 POD-MOD™, a sleek and powerful closed-ended personal sub-ohm vaporizer that enables consumers to easily change flavor tanks using the company’s pre-filled pod technology. Available in Krypto Melon, Milk & Honey, Neon Cream, Sonrise and Sugarfruit flavors, each Cosmic Fog Pod comes in a 4 mg nicotine strength.
“We see our partnership with Mistic as an opportunity to grow sales by leveraging Mistic’s vast distribution network of traditional retailers alongside their established Mistic brand,” said Rob Crossley, founder, Cosmic Fog. “Ultimately, it’s about providing alternatives to all smokers and vapers wherever they shop for vapor products, and this deal allows us to offer our high-quality e-liquids to new and existing consumers via new retail sales channels.”
All Mistic and Cosmic Fog e-liquids are made in the U.S. in ISO 8 class 100,000 clean room facilities. Both companies are committed to being industry leaders in pioneering innovation and responsible manufacturing practices.
Mistic® E-Cigs is an independent manufacturer of high-quality vapor products, primarily sold through brick-and-mortar retail channels under the direction of its parent company, Ballantyne Brands. The company’s Mistic brand of rechargeable and non-rechargeable e-cigs, including the Mistic Bridge™, Mistic 2.0™, as well as its HAUS™ line of vapor products, such as the HAUS™ Personal Vaporizer by Mistic and HAUS™ e-liquids, are sold in 70,000 retail outlets and wholesalers across the U.S., including Walmart, Walgreens, Dollar General, Hess, Speedway, Rite Aid, McLane Company, Coremark, and Nash Finch. The company produces all of its e-liquid in the U.S., including the bottling and filling of its HAUS branded e-liquid bottles, as well as the filling and assembly of Mistic 2.0 pre-filled pods and Mistic refill cartridges and starter packs.
For more information on the company, visit www.misticecigs.com and www.HAUSvape.com, follow on Twitter @MisticEcig and @HAUSpv, watch on YouTube, or like on Facebook at MisticElectronicCigarettes and HAUS.
About Cosmic Fog Vapors
Founded in sunny Orange County California, Cosmic Fog Vapors ™ was created with a mission: To craft only the most unique, thoroughly tested, highest quality E-liquids the vaping world has ever seen. The company opened its doors in 2013 with its four flagship flavors under its Cosmic Fog Vapors ™ brand. The brand was originally distributed to select domestic E-Vapor specialty stores throughout California. Since that time the company has expanded becoming one of the largest manufacturers and distributors of E-liquid products throughout the world. Today the Cosmic Fog Vapors ™ brand is distributed into sixty plus countries and all fifty states throughout the United States. The company has also expanded its product line now offering seven unique flavors under its Cosmic Fog Vapors ™ brand, four flavors under its Lost Fog ™ sub brand, and its sister brands, Liquid State Vapors ™ and Next Day Vapor Products ™. All of the company’s products are manufactured at their state of the art clean room facility in Costa Mesa, California.
For more information on the company, visit www.cosmicfogvapors.com or like us on Facebook at CosmicFogVapors.